SISCO Marketing Plan Case Study Example | Topics and Well Written Essays - 1250 words

SISCO Marketing Plan - Case Study ExampleThis being the first year of proceeding in the financial and mortgage industry, SISCO has developed its own customer base, thus cultivating its own niche market. An raptorial marketing will however trio to a growth of its customer base, thus making its armorial bearing widely known in Jeddah.SISCOs core business sh whole be the supply of financial services to both(prenominal) individuals and business owners, who have interests in the mortgage and property development industry. Following a study of the mastermind market, the information acquired will hence help the company to better serve the needs of the customers.The kingdom is witnessing a change in demographics of home development. Previously, individuals build at least 98 percent of the homes, whereas developers only handled the stop 2 percent. The trend is however rapidly changing owing to a drastic rise in both the building materials, and a corresponding increase in development c ostThe sector is curb to witness a rapid growth, and which will continue onto the following year. This saw investment into real solid ground of the realm increasing by more than two folds by the end of 2007. This review, which was provided by the Global Investment House, excessively reported of an annual growth in the sector of 115.9 percent, and which now stands at SAR 100.4 jillion. In almost all the segments in this market, demand almost always surpasses supply. While this trend is expected to hold in culmination years, real estate prices, as well as rental will more than likely remain buoyant.9. Market trendsThe real estate market in Saudi Arabia has remained buoyant, thanks to the availability of sustainable demand. As long as there is an economic expansion, there will be a resultant establishment of investment opportunities in the region. Demand will thus continue picking up, fuelled by an influx of change magnitude rates. In addition, population growth in the kingdom has been forecasted to continue growing annually at a rate of 2.5 percent, to reach 25.66 million at the end of 2009. At the same time, there shall be a decline in the average house hold size from 5.5 to 5.2 persons for the periods 2005-2009. This will in turn lead to a corresponding increase in hold demand, which has been estimated to be at 1 million units by the end of the same period. This translates into an increase of 200,000 units per year on average. Jeddah is also witnessing a growing trend, in which steep rise and luxurious apartment are being designed and developed by real estate developers of repute (Parker 2007).10. Market needsThere is a dire need to supply over 200,000 lodgment units per year. In order to achieve this, a total of 280 million square meters of land is infallible. Further, SAR 500 billion needs to be invested in the sector to be able to construct the 1 million housing units. In order to quench this thirst for housing units, the availability of suffici ent financial mechanisms are needed (Parker 2007). 11. SWOT AnalysisThis is a description of the companys strengths, weaknesses, threats and