Newspapers Yesterday's Essay Example | Topics and Well Written Essays - 750 words

Newspapers Yesterdays - Essay ExampleIt has been sound documented that in 1901, there were more than 20 capital city newspapers in Australia, with almost as many individual owners. Today there be no more than a dozen electron tube dailies, and just four major proprietors.The last two decade has seen a drastic decline in the average day-by-day circulation of newspapers which has dropped by almost a quarter. Average daily newspaper circulation has fallen by almost a quarter in the last 20 years. Nevertheless, the decline of head to head daily newspaper competition does not mask aggravated competition for the time, money and attention of readers and potential readers and newspapers thereof still remain an important source of news.The newspaper businesss long-term, seemingly inexorable decline is an old business relationship that is hardly fodder for stop-the-presses, page-one play anymore. The assiduity has faced declining circulation, job losses and falling stock prices which m arkedly underscores the transformation sweeping the industry. Newspapers seduce two big strikes against them They are in a mature industry (the first regularly published newspaper came out some 400 years ago in Europe) and they are a textbook example (stockbrokers are another) of an intermediary between sources of information and customers - a employment that is being increasingly challenged by the Internet.Scholars predict that in the coming years, daily newspapers will have to uphold their efforts to attract younger readers, make more imaginative use of the Internet, and develop stories, mostly local in nature, that better meet the needs of readers who have thousands of news and information sources at their fingertips. Professor Peter S. Fader hopes that spate will continue to buy physical newspapers in large numbers in years to come. He compares the Internets assault on newspapers to the impact that digital downloading of music has had on compact discs CDs still have compend ium but they are no longer the sole, dominant medium they once were. I still desire that theres a vital role for non-digital content in music, Fader suggests. Theres a lot to be said for owning a CD and putting it on the shelf and holding it in your hand. Some people say that corresponding thing about newspapers. It may be true, but newspapers are transient and have no inventory value. They are not a collectors item rather they are a nuisance to deal with. Newspapers have adapted and thrived during decades of competition from emerging media but are now faced with a more intense level of competition from the Internet and cable television news. To say the newspaper industry is heading towards a decline is correct because circulation has indeed dropped in the aggregate, but most dailies still remain quite profitable. Newspapers are not headed for extinction by the end of the decade as some commentary has implied. Classified announce has been the largest revenue stream for newspaper s and this can be delivered much more cost effectively.By the time readers reap their papers, they pretty much know the news, and newspapers have already been beaten by TV, radio and bloggers. As a