Advertisers Do Have a Responsibility to Society Essay

Advertisers Do Have a Responsibility to Society - Essay Example Different people today have varying perceptions about advertising in society. However, advertising cannot be considered good or evil. Advertising is like a tool or an instrument; therefore, its users might use it well or badly. Depending on how it is used, advertising might have both negative and positive effects on society. For this reason, therefore, advertisers do have a role in society. Advertising leads to different health conditions in society when the advertisers of junk food develop advertisements that are full of misinterpretation, mixed messages, and which hold important facts from the audience. For example, junk food advertising involves the promotion of literacy, health and fitness, and education (Campaign for a Commercial-Free Childhood, n.d). Because of this, advertisers and other communication professionals have the responsibility of upholding ethics in advertising, which in this case includes dissemination of clear and honest information in advertising (Institute for Advertising Ethics, 2011). According to Campaign for a Commercial-Free Childhood, a large percentage of students are exposed to advertising of food, which has minimal nutritional value, and are high in fats and sugar (n.d). As such, advertising of food products should encourage healthy eating, including the consumption of fruits and vegetables (The Children's Advertising Review Unit, 2009). Every year, the rate of obesity among children and youth keeps increasing, and today, one-third of children and youth are obese, or at risk of obesity (Campaign for a Commercial-Free Childhood, n.d). Therefore, advertising should be free of any deception (The Children's Advertising Review Unit, 2009). Advertising is harmful to society when it contributes to the decline in morality. For example, the exposure of children to advertising encourages materialistic values in children (Campaign for a Commercial-Free Childhood, n.d). Because of this, advertisers should demonstrate special responsibility w hen advertising to children, bearing in mind that children have limited capability of evaluating the credibility of information, and might not be capable of discerning the persuasive nature of advertising (The Children's Advertising Review Unit, 2009). According to Campaign for a Commercial-Free Childhood, advertising promotes the sexualization of childhood through the highly sexualized messages in the media ads (n.d). Therefore, advertisers should not include obscene messages and content in advertisements, which are inappropriate for children audience (The Children's Advertising Review Unit, 2009). According to The Center for Alcohol Marketing and Youth, alcohol marketing encourages underage drinking (n.d). As such, advertisers should advertise to children, only products that are appropriate for them (The Children's Advertising Review Unit, 2009). Advertising promotes the stereotyping, when it places women at a disadvantage, in relation to the male gender. For example, alcohol adve rtisements portray women as sex objects and as a pretty package to see and not respect (Downing, McQuai, Schlesinger, and Wartella 2009). As such, advertisers should avoid any form of stereotyping and prejudice of any particular groups, but present them in a positive manner (The Children's Advertising Review Unit, 2009). According to the Media Education Foundation (2008), advertising emphasizes beauty and sexiness for women, at the expense of other important values and principles. Therefore, advertisers should encourage the development of positive personal qualities, characters, and values, and serve an educational role to the audience.

Hager Shipley in The Stone Angel Essay Example for Free

Hager Shipley in The Stone Angel Essay In Margaret Laurences novel, The Stone Angel, Hagar Shipley is the main character. Born the daughter of Jason Currie, she is one who possesses incredible depth in character. Mingling past and present, we observe the very qualities, which sustained her and deprived her of joy such as her lack of emotional expression. As well, inheriting her fathers harsh qualities, she exhibited pride that detested weakness in any form. Despite of her negative attributes she also displayed a positive mannerism through courage. Thus, Hagar is a cold, but strong willed woman. Such qualities give us a portrait of a remarkable character. Hagars most noticeable characteristic was her lack of feeling and emotion. Indeed there where many situations where she could not physically express what she felt in her heart. She did not cry at the death of her son John. That night she was transformed to stone and never wept at all (Laurence 243). During Marvins childhood, she would impatiently dismiss him due to his slowness of speech. Once when an ecstatic Marvin told Hagar that he finished his chores, Hagar bluntly sends him away saying, I can see youve finished. Ive got eyes. Get along now  ¼ (Laurence 112). Even as a child she was lacked emotion when she could not provide comfort to her dying brother, Daniel. Daniel needed the comfort of his mother, but for Hagar, to play at being her it was beyond me (Laurence 25). Indeed, Hagars deficiency in feeling or expressing emotion was a visible characteristic throughout the novel. As a result of her upbringing, Hagar possesses pride that despises weakness in any form. As a young girl she displayed this trait when her dad slapped her hand, I wouldnt let him see me cry, I was so enraged (Laurence 9). As previously mentioned before, Hagar could not portray her mother to comfort her dying brother. She characterized her mother as the woman Dan was said to resemble so much and from whom hed inherited a frailty I could not help but detest (Laurence 25). When Hagar brought upon the subject of marriage with Bram Shipley to her father he made it clear that theres not a decent girl in this town would wed without her familys consent (Laurence 49). Hagar rebelliously responded, It will be done by me (Laurence 49) and eventually marries Bram. Thus, throughout the novel, Hagars attribute of scornful pride is evidently exhibited. In contrast to her negative character, Hagar exhibits a great deal of courage. Following Hagars marriage to Bram, she immediately faced the reality of the life. The next day Hagar cleaned the house inside out. I had never scrubbed a floor in my life, but I worked that day as though Id been driven by a whip (Laurence 52). Hagar also had the courage to leave Bram for the sake of her childrens future. Physically, Hagar did not lack courage. At the age of 90, Hagar was able to painfully endure her journey to Shadow Point. Thus, her courageous character classifies her as a strong willed woman. Theres no question that Hagar, young or old, is a cold yet courageous woman. She was deficient in physically expressing her feelings and emotions. She also possessed an unbending pride, which despised weakness in any form. However, despite of her negative attributes she still exhibits a positive aspect through her courage. Hagars character has such immense depth. She may not be perfect; nevertheless she is unique. Important Note: If youd like to save a copy of the paper on your computer, you can COPY and PASTE it into your word processor. Please, follow these steps to do that in Windows: 1. Select the text of the paper with the mouse and press Ctrl+C. 2. Open your word processor and press Ctrl+V. Companys Liability 123HelpMe.com (the Web Site) is produced by the Company. 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The Strengths And Weaknesses Of Delta Airlines Tourism Essay

The Strengths And Weaknesses Of Delta Airlines Tourism Essay Since the establishment of Delta Airlines in 1928, it has played a pivotal role in what the aviation industry is today. Delta airlines can be considered without a doubt one airline that has stayed in business through ups and downs throughout its near 90 years and continues to thrive in the commercial airline industry. Even though Delta Airlines has faced many obstacles throughout its history, Delta Airlines has had many success and triumphs. It is one of the major airlines that have accomplished many things that other airlines has not. One of the major points to Delta Airlines success is its ability to serve more than 170 million passengers a year as stated on Delta Airlines website. Strengths Of Delta Airlines Delta Airlines is constructed around many of its strengths such as currently being the largest airline in the world today as stated on the index of Delta airlines Website, but many of its strengths revolve around it being able to fly to 567 worldwide destinations in over 100 different countries. One of the strong points of Delta Airlines being the worlds largest carrier today is having 10 major hubs in all the major cities in the United States. Some cities include New York, Cincinnati, Salt Lake City, Minneapolis, Detroit, as well as major cities in different countries such as Amsterdam, and Tokyo. This is one of the major stepping stones for a U.S. based airline company as it is able to expand to different continents around the globe. Another strength of Delta Airlines lies in its current fleet of aircrafts that currently consist of 449 airplanes majority of which are Boeing 757-200 series. Other aircrafts at Delta Airlines consist of Boeing 737, 767, 777, MD88 and MD90. Another advantage of using Delta Airlines is that throughout the companys history, to date there has only been one fatal accident back in 1996 as statistics show on the planecrashinfo.com website. Compared to other airlines history of fatal accidents Delta Airlines rates number 1 due to the fact there has been only one fatal accident and it has over 16 million flights a year. Being number 1 in passenger customer service alone is just another part that helps to make Delta Airlines what it is today. Passenger service, a clean history of flying, and flying to over 6 different continents around the globe leads to Delta Airlines having one of the highest gross revenue in the airline industry. The company recorded revenues of $19,154 million during the financial year ended December 2007, an increase of 9.3% over 2006 as stated on the companies and markets / delta airlines website. Delta Airlines is one of the only main carriers that expected a drop in profits for the year 2008 yet it was able to still have a higher revenue than other carriers in 2008. Delta Airlines has also come up with many innovative business moves that has helped it to become one of the most dominating in the airline industry today. Delta Airlines came up with their own private airline within the company on April 15th 2003. Song Airlines was a low cost airline for the lower and middle class people and its main creation was to compete directly with Jetblue Airways. Not only has Song Airlines been a smart move for Delta Airlines but one of the most historic move in the airline industry has been the merger of Delta Airlines and Northwest Airlines. The merger came about as a way to prevent the growth of airline competition in the industry and also to battle cost of fuel prices. In 2008 after both airlines merged together, Delta Airlines would have an increased fleet of 800 aircrafts, and 75,000 more employees as stated by the LATIMES.Com website. Last but not least is Delta Airlines being a part of the Skyteam Alliance. Delta Airlines has an anti-trust immunity an d what that mean is it can sharing marketing, pricing and its network with other airline companies within the Skyteam Alliance. Delta Airlines has a variety of competitive advantages at its arsenal compared to its competitors. Another distinct advantage for Delta Airlines is the scheduling, pricing, and departure as well as arrival times. For example on CheapoAir.com website, a round trip to Toronto, Canada would cost $331.88 with Lan Airlines, $307 with American airlines, and Delta Airlines would cost $228.28. Like all carriers, Delta Airlines offers many different flights to many different countries throughout the world, but what gives Delta Airlines another distinct advantage over competition is majority of the time when Delta Airlines is forming its schedule it will either try to depart 15 minutes earlier, or arrive at its destination 15 minutes earlier over its competitors. There are many significant advantages within Delta Airlines today and some that are a strong point within Delta itself are many long-term advantages over its competition. Delta Airlines has started to offer wi-fi service for in-flight passengers as well as on-board shopping as well as Delta on Demand and other features in the economy class flight, for first class passengers it offers the same as economy class but more comfy pillows, and blankets, free cocktails, and on the more pricey business-elite class its offers flat bed seats as provided on the Delta Airlines website. Another long-term advantage of Delta Airlines is its worldwide route system which Delta is codeshared with many airlines in North America such as Northwest Airlines, Continental Airlines, Alaska Airlines for flights from Seattle to Alaska, Aero- Mexico for trans-border services as well and domestic Mexico services, and Air Jamaica for service for flights between Jamaica and the U.S. Delta Airlines codeshare partners worldwide include Air-France for flights to Paris, Europe, Middle East, and Africa, Alitalia Airlines for service to Europe via Italy, Air-Japan for service via Transpacific such as Japan, and China, Avianca airlines for Colombia domestic services and Czech Airlines for service from Prague to Eastern Europe. Incorporating the BCG Matrix, Delta Airlines has many so-called Stars within its company for example its Worldwide Route System, Pricing, and its current fleet of over 449 different aircrafts, but there are also many other Stars within Delta Airlines such as it has partial ownership in both Orbitz and Worldspan websites when purchasing tickets online and Delta also offers a 3-5% discount for purchasing tickets online and 2% discount for check-in using self service kiosks. Compare to other airlines Delta airlines is best airlines and also, Delta gives better packages and other requirements. Delta Air Lines, Inc. is the third largest air carrier in the United States and the largest U.S. carrier serving Europe. Its route network serves 317 destinations in 55 countries. Its domestic network operates around a hub system at airports in Atlanta, Cincinnati, New York, and Salt Lake City. The Delta Shuttle serves business travelers flying between New York City, Boston, and Washington, D.C. (and other continental airlines. The company has a strong network infrastructure enables it to gain access to key market as well as enhance the quality of its delivery services. However even though delta airlines may seem to many as the dominant airline, there are many flaws within Delta Airlines itself. Some of these flaws are very minor while some affect Delta Airlines drastically. It is safe to say that no airline is without flaws and some of these flaws include high maintenance cost. Some examples of opportunities to Delta Airlines include internal as well as external factors. The rising fuel price could have a direct impact in the companys margins. Though almost all carriers are expected to post negative earnings in 2009, however it is the most successful low cost carrier in the U.S. has maintained continued profitability for the last 30 years even during periods of industry downturns mainly due to its strong fuel hedging strategies. Low-cost airlines are expected to get a higher share of revenue in the future, which will see structural changes in the industry and consolidation as a result of competitive pressures. I think anyone will agree that wherever you are entertainment matters. Think about ità ¢Ã¢â€š ¬Ã‚ ¦consider the number of movies youve seen, the countless hours of television youve watched, the thousands of songs youve downloaded and the video games youve played. (Maria. F. 2008). The world would be a seriously boring place without entertainment. Im not sure how many of you have had a chance to fly on one of our aircraft equipped with the Delta on Demand digital entertainment system, but if you have then you know what a huge difference it makes to have a ton of stuff to watch on your own personal screen. Weve got satellite TV, movies, HBO, 2,500 MP3s and games all on demand (Babb, C.2007). Some International flight have long been cash cows according to the BCG Matrix, but some have become burdens to be unloaded as quickly as possibly as business travelers cut back, taking with them the high-end fares that subsidize tourist-friendly discounts. In Delta Airline industry the passenger traffic in largest Asian carrier by revenue, have been battered by a drop in passenger traffic because of the global economic crisis. Almost other airlines have played an immense feat, juggling both the legacy and low-cost carrier segment with unwavering commitment in going through the test of times during the last seven years and especially through 2008. The year 2007 was a year of regaining profitability for the airline industry after the uphill struggle of cutting off redundant infrastructure and going through various mergers and acquisitions and recovering from the post 9/11 downturn in volume of passenger air traffic. The exponential surge in fuel price and present volatility in financial sectors have significantly affected the aerospace industry as a whole. (Zack E). Delta Airline corp. will be able to rationalize and offer efficient services with gradual freedom to operate in open skies if governments look to deregulation as a way to pro mote the industry as a whole. The previous drop of 50 percent in airline share prices might just reach their initial levels, post all the merger and infrastructure cutbacks by early 2009. Delta airline prices of air tickets globally will have come down to initial levels by end of 2008. On a positive note, the Asia Pacific players will not face any loss for 2009 and might even be left with few cents in the pocket. The market will still see reasonable growth in Low Cost Carrier passenger traffic within Asia Pacific and even in the long haul segment. Delta Airlines 6 Despite the worst economic recession in our lifetime, the fundamental strength of Deltas business allowed us to deliver breakeven results this quarter, excluding fuel hedge losses and special items. These results would not be possible without the hard work of all Delta employees they are running a great airline while executing a seamless integration in the midst of this very difficult economic environment. We remain focused on making disciplined decisions about capacity, costs and capital, achieving merger synergies and finding new sources of revenue. Delta airlines reported that a $794 million first-quarter net loss, or $0.96 per diluted share. Delta cited slower demand for travel brought on by the current recession as reason for the loss. On the cargo side of the business, cargo revenue declined 44 percent or $146 million during the first quarter. Again reasons for the decrease were attributed to the current global recession, decline in fuel surcharge revenue, and decreased demand for air cargo services. Delta travelers have lately been complaining more often about frequent-flier programs, namely the lack of award seats on desirable flights, escalating fees for ostensibly free tickets and quicker expiration dates for miles. Airlines counter that they are giving away more awards than ever, despite generally fuller planes, and that most programs allow members to book any open seat on any flight, albeit in exchange for more. We at Delta and as an industry cannot continue to have customers earn a significantly greater number of miles year after year without providing customers some flexibility in ways to use those miles, Airlines are also offering more ways for members to use their miles, like bidding for things like Broadway tickets at online auctions, trading miles for merchandise or using a combination of cash and Miles for air travel. (Susan S, 2008) While most carriers have customarily been tight-lipped about how much they earn from these programs, more details are starting to emerge. United reported revenue of $800 million last year from selling miles, while Qantas earned $218 million in the last half of 2007 from mileage sales to third parties. (Susan S, 2008) These are some very important aspects to keep in mind when you look at the strong points in Delta Airlines as well as the weak points in Delta airlines, but then again there are many other factors that affect Delta Airlines. One example is threats, such as competition, and the main aspect of supply and demand. Delta Airlines 7 One threat Delta Airlines faces vs. US Airways on-time departure performance. US Airways has an average of 95% on time departures vs. a 93% from Delta. At arrival performances both are at the same percentage, 94%. US Airways does not exceed Deltas workforce (employees) however, they have close to 32,151 total employees. US Airways only serves 25 countries and 196 destinations, 41 international and 155 domestic. Their fleet is the closest they get to ours (Delta), they possess 600+ aircraft. Delta surpasses US Airways daily flights by almost 5 times, they only have 3,043 daily flights. Delta has superior advantage over US Airways, Delta was established on 1924, US Airways was established 1939. Delta traces its roots back to 1924, when Huff Daland Dusters was founded as the worlds first aerial crop dusting organization (Delta, 2009). We have several airline accidents, through our history. These accidents have resulted in fatal accidents. Is a threat, because whenever a customer looks a t our flying history that may incline them to look for another airline. One remarkable accident happened on August 2nd 1985, flight departed from Fort Lauderdale, Florida bound Los Angeles Intl airport, the aircraft crashed with only 27 survivors out of the 163 people on board (Leo Beber, 2009 ). The factor for this accident as per NTSB (National Transportation Safety Board) was microburst induced wind shear. One of the ethical threats against US Airways is airline quality and passenger satisfaction. Delta is on the number 10th place and US Airways is on 8th (Airline Quality Rankings, 2008). This means that Delta Airlines is not keeping up with the on-time performance, customer service, baggage handling and/or bumping people around due to overbooking. For this year (2009), Delta airlines only rose its customer service by 6.7 percent, while US Airways rose a 9.3 percent. That is not so good news for Delta airlines, we need to improve our customer service, may be a way of doing so would be giving our Delta representatives weekly training, in order to rise our customer service satisfaction. Customer satisfaction is vital to the administration because if customers are not well satisfied, we will lose customers and that would make a big impact in our economic status. A major exterior factor that every single airline faces today is terrorism. One of Deltas biggest threats are bomb and highjack threats. This gives Delta Airlines, a disadvantage and bad reputation, Why and how it that? Well, most passengers or for the most part, the public does not know or may think that every airline has its own security. Therefore customers may think our security system is incompatible and unreliable. Truth is, no airline has its own security, airports Delta Airlines 8 Offer and provide the security system for the whole entire airport. But people may fail to see that or in other cases even get scared on flying with Delta Airlines just because of the terrorist threats Delta has faced throughout its history. For example; the latest threat was on a flight making its final decent into LAX, Airport in Los Angeles, January 09. Individual was yelling out he had a bomb. Passengers actually tackled the individual immediately without hesitation. At the end guy never really had a bomb, just to show you bomb threat or highjack threats are out of ones hand. The Port Authority of NY NJ has TSA personnel at La Guardia, JFK and Newark. TSA do screening on luggage, metal detectors for individuals, etc. checkpoints are operated by Transportation Security Administration, the checkpoints are there to make sure that terrorists cant bring anything aboard the plane that would enable them to take it over or destroy it (TSA, Travel Assistannt-2009) Terrorist threat is a f actor that no one has power on stopping it. Only thing we are able on doing is providing with the latest and sophisticated equipment to detect any hazardous threats that put the airport, aircraft and of course passengers life in jeopardy. Predatory pricing is one of the most competitive threats between airlines and other businesses. There is no specific price rate, due to seasonal flights, due to competitions. Airlines must keep their prices as close as possible to each others. In some cases new airlines may go out of business real quick if senior airlines decide to lower their prices just to keep the customers. When this senior airlines decide to lower their prices than average, one fact is that they losing money just trying to keep customers. Seasonal flights are a very competitive battle between airlines trying to catch as many customers as possible by giving great deal at cheaper prices as possible and as profitable as well. Seasonal flights can also stress an airlines structure due to competition. The Big Six airlines United, US Airways, American, Northwest, Continental and Delta have divided the country into local fiefdoms centered around fortress hubs (Leah Platt, 2001) Advertising the airline is a very important thing all airlines must do. From personal opinion, I always see T.V. advertising commercials of Delta Airlines. This is a factor some airlines fail to realize. Delta airlines is very well known thanks to its advertising on TV, radio and internet. Few airlines that are a threat to us just for the fact that they advertise as much as we do (Delta) are Continental, Jet Blue, American Airlines. Those are the most advertised on television. For some reason US airways doesnt advertise as much. This is a threat as well, because if an airline wants customers, it needs to put it out where the public sees it. Other airlines copying over a successful structured airline is a threat. For Delta Airlines 9 instance, if Delta decides to advertise on TV, radio, internet, newspapers, magazines, put lower prices, offer great deals and the rest of the airlines decides to do the same. That puts us in a spot where we have to improve our current structure. Every day, in newspapers across the country, airlines advertise flights at attractive and competitive prices. Every day, in newspapers across the country, airlines advertise flights at attractive and competitive prices (Public Interest Advocacy Centre, 2003). Overall, an airline biggest threat is the rising of fuel prices. Delta as well as other airlines, add a surcharge to the base price of the route its been flown. In some cases airlines struggle to set a price on a route due to the up and down of the fuel prices. Luckily, as of now (2009) fuel is not as high as previous times. It affects the customers when fuel prices are sky high, because an airline must raise its prices in order to keep the profits. Several airlines offer the same route and one has lower price tickets, like Southwest and Delta. Both Southwest and Delta charge $148 for L.A to Salt Lake route. But US Airways, which like Southwest, is a lower-cost airline, has less invested in the L.A. to Salt Lake route; for this airline, the route is a simple connecting flight, so it doesnt mind tacking on a $50 surcharge to its $148 base price à ¢Ã¢â€š ¬Ã‚ ¦ Southwest, true to its lower-cost carrier status, doesnt have a fuel surcharge. Delta often adds a fuel surcharge, but knowing that Los Angeles to Salt Lake is a very competitive nonstop Southwest route, the legacy carrier eschews the surcharge in this instance, to stay competitive (Rick Seaney, 2008) Last but not least, no company is without its weakness. Delta Airlines has established its dominance in the aviation industry as one of the best airlines in the world today, but being the best doesnt necessarily mean Delta Airlines doesnt have its own drawbacks. This report examines Delta Air Lines Weaknesses, Inc.s key business structure and operations, history and products, and it provides summary analysis of key revenue lines and strategy. Use this report to understand the internal and external factors that affect Delta Air Lines, Inc.s performance in achieving its business goals. After eighty years of success history , On September 14 2005, Delta files for reorganization under Chapter 11 of the U.S. Bankruptcy Code. Northwest Airlines files for bankruptcy on the same day.After the bankruptcy, Delta spent millions to rebuild morale, flying in many of its 47,000 employees for a series of events that were equal parts team-building and tent revival. And Delta convinced creditors to cede 15% ownership to employees. They saw the importance Delta Airlines 10 of having the pilots and employees on board to unlocking the synergies of the deal, says Delta CEO Richard H. Anderson, a board member at the time who got the top job in August 2007. It was equally important for the employees to know that we followed through on everything we promised. Delta Air Lines plunged into bankruptcy in September 2005, marking the culmination of more than a decade of management missteps made largely out of hubris. The Southeastern airline allowed itself to go through many of the stages of decline outlined in Jim Collins new book. Its sense of infallibility helped foster an undisciplined pursuit of practically every new jumbo jet that aircraft manufacturers rolled out, forcing it to fly large planes even on one-hour routes. Add to that a distinct denial of the increasingly grim realities of the airline business, exemplified by the errors made earlier this decade by then-Chief Executive Leo F. Mullin. He launched the trendy Song discount airline, which fizzled amid high costs and stiff competition from JetBlue Airways. Worse, Mullin negotiated a 2001 labor deal that paid top pilots a record-shattering $300,000 a year. Management always had to have the biggest and the best, recalls a former exec. It was the Delta way. That strategy helped the Atlanta-based carrier rack up billions in losses, pushing it into bankruptcy. And management was so slow to accept its humbling fate that one bankruptcy judge told executives: I have not heard anything that I will say remotely impressed me that you have the money, the talent, or the thought that you could successfully reorganize in this case. Admits President Ed H. Bastian: There were periods when Delta could have been just 24 hours from disappearing. If the pilots had walked out, Im not sure we could have pulled through. Delta Airlines 12 Deltas people issues are best exemplified by a specific person, Leo Mullin, named CEO in 1997. A highly-publicized executive compensation scandal marred the trust between management and the rank and file. Delta filed for bankruptcy less than 18 months after he abruptly retired. Certain actions by Delta have not endeared the company to its employees. Massive layoffs in 2004 continued through 2005 and 2006 and have led to messy court actions. Employees and pilots have picketed airports. Recently the bankruptcy court terminated their pilot defined benefit plan. Delta also had a highly-publicized conflict with an employee develop into a court action when they fired flight attendant Ellen Simonetti (aka Queen of the Sky) who had become a well-known blogger. Delta has spent a lot of valuable time and resources in answer to low-cost fare competitors in the U.S. such as JetBlue and Southwest. Like a large 18-wheel truck trying to follow a motorcycle around town, this has been an awkward waste of energy. à ¢Ã¢â€š ¬Ã‚ ¢ Delta Express was started in 1996. Delta Express was not successful for two reasons. First, the fares were not as low as JetBlue or Southwest, and secondly, there was a perception problem since this was a deviation from Deltas image. Delta President Fred Reid We really found out that customers want to see something distinctive. We still found that people had this edge of skepticism about it that (Delta Express) was just part of Delta. . . . This is truly different. à ¢Ã¢â€š ¬Ã‚ ¢ Song followed in 2003. The business model was that it was cheaper to use larger planes if they were full. 757s are cheaper to operate than small planes if all the seats are filled.They upgraded the seats to leather and encouraged the staff to be friendlier. Passengers had a better experience on Song (the low-cost carrier) than on Deltas main operation. Delta Airlines 12 à ¢Ã¢â€š ¬Ã‚ ¢ Delta Shuttle was started in 1991 with the purchase of used Pan Am aircraft and continues today. The Delta Shuttles fly only between limited east-coast city pairs. à ¢Ã¢â€š ¬Ã‚ ¢ Delta Connections is a current subsidiary. Flights are flown by SkyWest, based out of St. George, Utah using Delta Connections branded Canada Regional Jets. Their website shows only airplanes in Delta Connections livery. These planes dont allow full-sized carry-on luggage; anything bigger than a laptop computer needs to be checked through the regular baggage claim or checked planeside. None of these attempts at a low-fare subsidiary have been entirely successful, and have detracted from rather than contributed to Deltas overall success as an airline. Presenting these multiple faces is confusing to the flying public.These repeated attempts to enter the low-fare market detract a significant amount of focus and resources from what Delta does best. In This Bird Wont Fly, The Travel Insider blog (in 2002 and updated in May 2006) calls this a Futile Act of Self-Cannibalism, indicating that the low-cost options have actually been competing against the main Delta service; and may have made its shortcomings more apparent. The most important part of the progress and survival of an airlines customer service Is listening to opinions and complaints from the customers, the airline can reinforce the weak spots. then reviews a inappropriate customer service ends up the image of the airline publicly. Some Complaints From Passengers Of Delta Airlines Sharlyn of Atlanta, GA July 30, 2009, I had a 4 1/2 hour flight from ATL to SFO on a 767 aircraft. I called the flight attendant using the help button on the computer screen to inform her that my overhead light would not come on. The flight attendant told me she would rebut my computer so I could use the overhead light and once she did, the light still did not come on. I told her I needed to use the overhead light to read business materials, etc. for a meeting and throughout the entire flight leaving at 21:15 pm (EST) to 23:30 pm (PST), I could not read over my business materials. The flight was not full, yet the flight attendant did not move me to another seat so I could read. I had eye surgery for a retina problem and had to strain my eyes in the dark, because the flight attendant refused to move me. This is very unacceptable considering that I have been a Delta Skymiles member since 1995. Lindsay of Los Angeles, CA July 20, 2009, We arrived an hour before our flight, checked-in using the self service kiosk, paid for an additional bag, and got in line to drop it off. The line was long and personnel continued to take those who were late and cut them in front of us. I told the stewardess that we ourselves might need to get to the front of the line and were likely later than those she was allowing to cut in front of us. She refused to listen to me and kept me in line. When we arrived at the counter the woman did not want to let us check our bag because it was less than 30min. before the flight. We asked to speak to her supervisor. She moved as slowly as possible and it took another 10min for her to actually take our bag which she finally had to do because we had already paid. When we got to the gate the plane was still there but they would not let us on as the gate had closed. I dont understand how they could hold us in line, and allow other people to cut in front of us because they may miss their flight, not do the same for us, and then not take responsibility when we missed our flight because of this. Usha of Finksburg, MD July 15, 2009, my husband, daughter and I went to Seoul in June 19th and scheduled to return to Baltimore on June 27th, so my daughter can fly to Chicago on 28th. But when we arrived at Atlanta arougn6:40, the flight stood on runway for about 2 hours because of gate issues. We all missed our flight and delta do not have another flight until next morning at 9:00, so my daughter missed her scheduled flight to Chicago and we have to pay full fare for the after noon flight ( which was about 250. They gave us a hotel which was so crappy, it stunk. Nathan of Hof Hacarmel, CA July 10, 2009, I must congratulate Delta airlines for being the first paperless fleet Ive had the discomfort of flying with. My flight DL87 leaving Tel Aviv, July 2, 2009, had reached a bit more than the halfway point when the hand towels, tissues and TOILET PAPER (!) all ran out in all four toilets. I walked to the rear of the plane and informed the service crew of the problem. They were woken out of the obvious stupor: Thank you sir for informing us. On of the lovely marched over the to toilette area with a hand full of paper towels, and, I assume, inserted them into the correct receptacle. The hygienic for a population of some 250 men, women and children was despicable and at best reprehensible. We have decided never again to fly Delta. Less than four years after it was left on life support, Delta is now the picture of health. Thanks to a management overhaul, a rigorous shift towards more profitable international routes, aggres

Midwife Expert Of The Normal Health And Social Care Essay

Midwife Expert Of The Normal Health And Social Care Essay Humans have a gestational age of about 40 weeks, though a normal gestational period is from 37 to 42 weeks. It is the greatest desire of both the mother and midwives that the baby comes in to the world safely and with very little traumata. .This essay seeks to examine how the midwife is the expert of the normal and their role in the promotion of normality in childbirth . We also look at the midwifes role in promoting normality in childbirth, This is relation to waterbirth care will be explored through knowledge and evidence based midwifery practice. Promoting normality in childbirth can be defined as encouraging woman and professionals to consider vaginal birth without any intervention. It includes acting as an advocate for prospective mothers and ensuring that in all or most birth experiences normality is addressed in such away that will reduce the fear in woman. Focus must be paid mostly to high risk women. These include young mothers, first time mother and those who have had terrible experiences in the past. One of the best ways to encourage normality in childbirth is to make potential mothers to believe that it can be done with less pain and trauma, especially using the tool of advocacy.Attaining 100% normality is not about forcing women to have normal births and predispose them to believe there will be neither pain nor trauma. Neither can we encourage a laissez faire posturing where a womans choice is the mantra, and midwifery and obstetric expertise counts for nothing in the equation (Elaine, 2005) For the purpose of this study, the writer will focus on the midwifes role in promoting the benefits of waterbirth and giving women the choice. The opportunity to have water birth should be offered to all healthy women who have straightforward deliveries. In 1803, a medical journal featured the first recorded water birth in modern times. After 48 hours of labour, a woman used a hot bath out of desperation. She had no choice but to give birth in the water, as the baby arrived as she was relaxing, before she even had time to complete her bath. Influenced by her personal experience, in 1998, Harper (2005) decided to create Waterbirth International. The aim of this organisation is to provide up to date and accurate information about the part water could play in labour and birth. Harper continues to make waterbirth an available option for all women. (Harper, 2005) states that option is the key word in knowing that this method of birth is not for every woman, but every woman should be given an informed choice of whether it makes sense for her. The Royal College of Midwives describes waterbirth as a process which results in reduced trauma and stress to both mother and baby. During the birth process there is an interactive symbiotic relationship between the mother and the baby. However, there is always the risk of trauma to the mother and the fetus at the point of interaction. An increasing number of women are opting for waterbirth. This concept has existed since early civilization when women used water to relieve the discomfort of childbirth. Now, waterbirth is offered to women who have a low risk pregnancy and involves the use of a tub specially designed for childbirth, which is supported by both The Royal College of Obstetricians and Gynaecologists and the Royal College of Midwives. It appears that waterbirth presents very few complications, but the guidelines produced will go even further to ensure that complications are minimised. These include firm adherence to the eligibility criteria, management of chord rupture and infection control. (Harper, 2005) Approximately 80% of human beings are delivered by midwives. A word which literally means with women; they are trained to assist women during pregnancy, labour and the first year of the babys life. Midwives have been long established throughout the world as the most appropriate persons to provide care to women during their reproductive years. Because of her professional training, a midwife has the knowledge and skills necessary to support the mother, as well as the rest of the family, with care, education and counselling. Apart from having an outstanding safety record, various studies have proved that midwives produce exceptional results. According to Elaine (2005), the five lowest rates of infant mortality as well as use of technology have been recorded in countries where midwives are present in the birthroom, without a physician. As skilled specialists, midwives play a vital role in supporting and maintaining the high standard of normal childbirth. Maternity services can play their part in developing the midwifes expertise and autonomy by ensuring that there are suitable opportunities for meaningful practice. Midwives should also be valued for their skill and dedication. It is very important therefore, for a midwife to be confident and competent enough to give legitimate and safe informed advice to the mother;this will help in achieving the desired optimum results in promoting normality. Since they have to be proficient in supporting normal childbirth in a variety of settings without supervision, including the home, midwives are required to work to the NMC standards. This will ensure legitimate, safe and successful practices during the entire childbirth process (DoH, (2007), NMC, (2008) The midwifes roles include encouraging normal birth, using preventive measures, recognising complications in mother and baby, facilitating the access of relevant services and implementing emergency procedures. To achieve this, the midwife must work in partnership with the woman both before and after childbirth (International Confederation of Midwives, 2005). Good communication is an essential skill for a midwife. Clients feel confident to make their own decisions without anxiety when they believe that they are valued enough to be listened to and efforts are made to facilitate their understanding (RCM, 2006). Why Waterbirth? Miller (2006), recommends that every woman who has a normal pregnancy should be offered the opportunity of water birth. He maintains that this will result in a more fulfilling experience for both mother and child while increasing the midwifes job satisfaction. Most women prefer waterbirth, but there must be meaningful discussions with the midwife before making this decision. However, a woman must have all the information, including the pros and cons, as well as support in order to make an informed decision about the use of waterbirth.Waterbirth should also be discussed as an option for pain relief during childbirth and leaflets and other information should be provided (MIDIRS, 2008). There are no major differences to the results produces by analgesia, except for the fact less epidural, spinal or par cervical pain relief is required during water birth. As we move away from the high induction rates of the 1970s more women are choosing to give birth at home and in local birth centres (Wickham, 2005) Women want continuity of care, choice in the care they are provided with and control over the process of childbirth. Waterbirth should be viewed as an alternative method of care and management in labour and as one which must, therefore, fall within the duty of care and normal sphere of the practice of a midwife. Waterbirth is not considered to be a treatment (Wickham, 2005) It is important that midwives have up-to-date knowledge and information on the latest research and evidence relating to the advantages and disadvantages of labour or birth in water (RCOG/RCM 2006) Benefits of waterbirth Waterbirth has several , including the following: It facilitates mobility and enables the mother to assume any position which is comfortable for labour and birth; speeds up labour; reduces blood pressure; gives mother more feeling of control; provides significant pain relief; promotes relaxation; conserves her energy; reduces the need for drugs and intervention; gives mother a private protected space; reduces perineal trauma and eliminates episiotomies; reduces caesarean rates; it is highly rated by mothers typically stating, they would consider giving birth in water again; it highly rated by experienced providers; and it encourages an easier birth for mother and a gentler welcome for baby (Harper, 2005) Burns et al., (2006) believes that waterbirth is associated with higher maternal satisfaction than birth on dry land. Â  In a questionnaire assessing womens views on waterbirth, Richmond (2003) found that when women got into the pool in labour many of them described feelings of complete relaxation. Lying in warm water gives a sense of relaxation, but whether it actually reduces pain is unproven. A perception of relaxation, pain relief, ease of movements and more holistic experience made labour in water a popular choice during the 1980s. Women felt they were given immediate pain relief and the warmth was soothing. Â  Many mothers enjoyed the buoyancy and mobility the water gave them. (Richmond, 2003) Â   Also, Miller (2006) believes that women using a water pool feel more empowered and less exposed. Â  Immersion in water increases self control in a secure, warm, private and quiet environment, thus encouraging the promotion of normality. Â  There are considerable perceived benefit s of using immersion in water during labour, including less painful contractions and less need for pharmacological analgesia, shorter labour, less need for augmentation, with no known adverse effects for the woman herself (Thoeni et. al, 2005) However, there may be rare but clinically significant risks for the baby born under water. Possible complications that may be associated with water birth include fresh water drowning, neonatal hyponatremia, neonatal waterborne infectious disease, cord rupture with neonatal hemorrhage, hypoxic ischemic encephalopathy, and death. The rates of these complications are likely to be low but are not well defined (Wax and Wilson, 2004) In his/her study of this phenomena, (Cluett, 2004) concluded that there was no significant difference in other important clinical outcomes, including duration of labour, operative delivery and perineal trauma. There were no increased adverse outcomes for the baby (Cluett, 2004) Otigbah et al., (2000) found in a study comparing waterbirths and conventional vaginal deliveries, concluded that labouring and delivering in water is associated with a shorter labour and reduced perineal trauma for primigravidae women. (Gilbert and Tookery, 2004) concluded that perinatal mortality is not substantially higher among babies delivered in water than among those born to low risk women who delivered conventionally (Gilbert and Tookery, 2004). Although there is no evidence of higher perinatal mortality or admission to special care baby units (SCBUs) for birth in water; caution is advised because of small numbers, possible under-reporting of SCBU admission and exclusion of women who were in labour in water but gave birth conventionally after complications. (Cluett et. al, 2004) All women require less analgesia. Â  Odent (2000) suggests that if a small number of recommendations are taken into account, using water during labour will seriously compete with epidural anaesthesia. Most of the available evidence is restricted to healthy women with uncomplicated pregnancy at term although there is some evidence that labouring in water under midwifery care may be an option for slow progress in labour, reducing the need for obstetric intervention, and offering an alternative pain management strategy (Cluett et. al, 2004) Gessbuhler et al., (2004) found that perineal trauma is minimised during a waterbirth: episiotomy is hardly ever needed; there are fewer first and second degree perineal lacerations, and fewer vaginal and labial tears. Â  Hale (2008) believes this is owed to the softening effect of the warm water and the womans ability to relax her perineum more readily. Â  Support from the water slows the crowning of the babys head and offers perineal support which decreases the risk of tearing (Garland, 2004) Â  Women with prolonged labour found a reduction in obstetric intervention following immersion in water and instrumental delivery is also rarely necessary Cluett et. al, (2004) and Beech (2008) points out that labouring in a birth pool encourages an upright position and increases the pelvic diameter which often increases the rate of cervical dilatation. Â  Waterbirth reduces the need for pain relieving drugs; however, if it does not work the woman has the option of choosing other forms of pain relief. Maternal and fetal infection rate is however, comparable to traditional deliveries (Zanetti-Daellenbach et. al, 2006) and (Thoeni et. al, 2005) The selection of a low-risk collective is essential to minimize the risks with the addition of strictly maintained guidelines and continuous intrapartum observation and fetal monitoring. Waterbirths are justifiable when certain criteria are met and risk factors are excluded (Zanetti-Daellenbach et. al, 2006). Monitoring of the fetal heart using underwater Doppler should be standard practice. If the woman raises herself out of the water and exposes the fetal head to air, once the presenting part is visible, she should be advised to remain out of the water to avoid the risk of premature gasping under water. All birthing pools and other equipment (such as mirrors and thermometers) should be disposed of or thoroughly cleaned and dried after every use, in accordance with local infection control policies. Disposable sieves should be made available to ensure that the pool remains free from maternal faeces and other debris. Local information and guidelines regarding prevention of legionella build up in water supply from seldomly used pools should be obtained from local NHS trust estates and should be adhered to. Midwives should use universal precautions and follow local trust infection control guidelines. (Wickham, 2005) All midwives should ensure that they are competent to care for a woman who wishes to have a waterbirth and have a good understanding of the basic principles of caring for a woman in labour, and should make themselves aware of local policies and guidelines. Midwives, managers and supervisors of midwives should ensure that training in caring for a woman who wishes to have a waterbirth is undertaken by midwives who undertake intrapartum care, in order to increase choice for women and promote normality and ensure quality care. Midwives roles after all are that of with woman serving the needs of healthy, childbearing women, not the sick and dying (Zanetti-Dallenbach et. al, 2006) In the same way as the woman who wants a natural birth with little or no intervention, where will she be if as midwives, we do not speak for her? The aim of promoting normality is that every womens birth experience is a positive one, and finally it is important to achieve the women choice . CONCLUSION AND RECOMMENDATIONS The joy of motherhood stems not only from reduced trauma and stress for both mother and child, it also comes from the power of choice exercised by the mother. So far, we have established that normality in childbirth should be the rule and that although several psychological, sociological and medical factors may weigh against it, scientific research still offers it as perhaps the most desirable. However, the midwifes role begins with the use of communication and advocacy to encourage women and professionals to consider normal birth as a viable and safe option, just as the concept of waterbirth as a way of reducing discomfort of childbirth should be embraced by those who have normal birth. In the light of these findings I wish to make the following specific recommendations: 1 Women should be helped through advocacy and communication to make a deliberate choice of normal birth. 2 They should also be helped to make an informed decision about the use of waterbirth. 3

The People vs. Orestes :: essays research papers

The People v. Orestes In the last portion of 'The Orestia';, titled 'The Euminides';, Aeschlyus describes the trial of Orestes, who is brought in front of a jury on the charge of matricide. The jury hands in a tied verdict and the goddess Athena casts the deciding vote in favor of Orestes. This of course begs the question: Was Athena's decision fair? I believe that this decision was in the best interest of fairness because Orestes was motivated by Apollo, enraged by the murder of his father, and aggrieved by the vicious cycle of antisocial behavior that was running rampant in his family. Often, jurists, counselors, judges, politicians, and citizens alike are called upon to distinguish the difference (and subsequently choose) between the interests of fairness and justice. While Athena's decision might not have carried out the value of justice, it upheld the advantages of reasonable fairness. The supporting rationalization, I listed above might not have been taken into Athena's consideration of this matter; however, one must consider the practical application of the verdict. This application ceased the Taleonic nature that had befitted the House of Atrius. Although it is difficult to imagine that this action was in the interest of fairness, the applied perspective that the outcome was more important the means, supplied the burden of proof for this acquittal. Many parallels between modern American juris prudence and that applied in Orestes case can be illustrated, with a primary focus on circumstances creating a reasonable doubt. To better understand this concept one should apply the conditions of this case in a modern setting. If Orestes were called forward, on the same charges under the jurisdiction of a United States court of law, would he have been acquitted? Furthermore, would similar circumstances be sufficient to create a reasonable doubt? By my estimation, I would suggest so. It is easy to assume that democratic legal standards (standards of law favored by most citizens) are involved in a constant evolutionary process. Subsequently, one is lead to the interpretation that ancient cultures would most likely subscribe to hedonistic principles; however, examination of 'The Orestia'; proves otherwise. Just like the final decree of Athena, most modern juries would see Clytaemnestra as a catalyst for Orestes homicide. This illustrates that while specific legislations evolve to mirror social change, the foundational essence of democratic trial-law remains unmolested.   Ã‚  Ã‚  Ã‚  Ã‚   Orestes was by no means innocent of matricide.

grendelbeo Who is the Monster - Beowulf or Grendel? Essay -- Epic Beo

Who is the Monster - Beowulf or Grendel? My first impression of Beowulf was that of an enigmatic, somewhat esoteric work, a necessary evil on the way to reading the more important works. After a closer reading of the much-celebrated epic, I had a revelation. And what a revelation: Beowulf is wonderful! Perhaps it was the translation, or it might have been the basic substance of the work itself, but I found myself devouring the poem. I discovered two specific areas of appeal: 1) The fundamental attraction of the archetypical super-hero and 2) the more contemporary trend in modern culture to attempt to recapture the experience of this particular era via popular fiction and film.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The ideal of the hero is a concept so completely integrated into the human psyche as to be virtually built-in. From Homer's Ulysses to Nietzsche's Ubermensch, we as a race of beings are fixated on the individual who makes things happen, who gets things done, p referably with a healthy dose of bravado. Perhaps this is attributable to an innate sense of vulnerability in each of us, that unsettling little voice which whispers to us that, despite all our efforts, we have overlooked some crucial factor which will lead to our ultimate demise. The hero has no such insecurities: he is invincible!   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is interesting to note that not only has the hero figure continued to thrive in the collective human consciousness, but, in our own western culture, the Beowulf-prototype has come full circle: there is a whole genre of fantasy novels which center on one form or another of the Anglo-Saxon warrior tradition, as well as a veritable plethora of movies. Fleet upon fleet of ring-prowed ships sail ever-onward on the seas of our imagination, on qu... ...pand the characters, making them more whole, more three-dimensional.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Looking at the two works side by side, a question arises: Who is the true monster? Beowulf fans will, no doubt, assert that their hero is the undisputed good guy, and that Grendel was a vicious bastard who got what he deserved. But the Gardner perspective offers an interesting twist: Beowulf was insane! An unbalanced, obsessive weirdo babbling bizarre gibberish into Grendel's ear as he rended the unfortunate creature's arm from his torso. This latter interpretation is not as far-fetched as one might think; the police departments of every major city in this country contain a certain number of these so-called "heroes," men so mired in violence that their perceptions become distorted, that they ultimately become the very thing they've fought so hard to defeat.

The Differences of Bush and Clinton as Presidents

â€Å"As a traditional upper-class Republican conservative, Bush was a cheerleader for American consumer capitalism and promoted globalization of American-produced products in a â€Å"New World Order† safeguarded by the Reagan Doctrine and arms sales to client countries. However, neither Bush nor Secretary of State Baker had â€Å"the vision thing† and instead remained pragmatic caretakers of the Reagan Revolution. The economic recession 1990-92, white collar downsizing, the loss of 2 million jobs, the need to raise taxes to pay for the Reagan deficit, and a hostile Congress controlled by the Democratic Party prevented the realization of the new order.† In 1989, Bush stopped the sales of weapons to the Republic of China because a revolt was triggering between the government of China and its people that there was a lot killed in Tiananmen Square. In 1990, the President was in favor of increasing the taxes paid by the employees so that they can cope up with the increasing debts of U.S. but with this, his popularity started to sink because people knew that he was against it. Several other factors were key in his defeat, including siding with Congressional Democrats in 1990 to raise taxes despite his famous â€Å"Read my lips: No new taxes† pledge not to institute any new taxes (Wikipedia, 2005). That was one of the reasons why he was not re-elected as president. William Jefferson Clinton became the 42nd President of the United States since 1993 until 2001. He was elected as the president twice but on his second term he was for impeachment. According to Wikipedia 2005: â€Å"During his tenure as president, his domestic priorities included efforts to create a universal healthcare system, upgrade education, to restrict handgun sales, to strengthen environmental regulations, to improve race relations, and to protect the jobs of workers during pregnancy or medical emergency. His domestic agenda also included more conservative themes such as reforming welfare programs, expanding the â€Å"War on Drugs†, and increasing law enforcement funding. Internationally, his priorities included reducing trade barriers, preventing nuclear proliferation, and mediating the Northern Ireland peace process and Israeli-Palestinian conflicts.† What is fact and what is a bias opinion as it relates to the two administrations? There was a statistics made by Ackman (2004) on the relation of the president's performance during their term. As summarized, Bush was ranked the least because of his poor performance. And Clinton was ranked higher that Bush because he performed well during his term especially his first term. According to Ackman (2004): â€Å"Clinton's two terms in office (1993-2001) were marked by strong numbers for gross domestic product (GDP) and employment growth and especially for deficit reduction.† â€Å"The key to Clinton's success, says Alice Rivlin, a Brookings Institution scholar who served as his director of management and budget, was adhering to the â€Å"pay/go† agreement first forged by President George H. W. Bush and a Democratic Congress, whereby tax cuts or entitlement increases had to be funded on a current basis. She says Clinton raised taxes at just the right time–when incomes were starting to rise after years of stagnation–leading to a surge of receipts. The result was the smallest government in terms of its percentage of GDP since Johnson, and the first substantial budget surpluses since Harry S. Truman. † How the public viewed Clinton and Bush both pro and con? During the term of Bush, people hoped for security and prosperity and he was able to attain the security but a slight below of the progress maybe because of his concentration on the foreign policy. As according to the online source, http://americanhistory.si.edu/presidency/timeline/pres_era/3_701.html: â€Å"Bush proved most sure-footed in foreign policy, where, according to one observer, he proved a master of both â€Å"timing and substance.† More widely traveled than any other President, he managed the policy transitions prompted by the collapse of the Soviet Union and the end of the Cold War. Perhaps his greatest success was the alliance he crafted to thwart Iraq's forceful takeover of Kuwait in 1990.† During the first term of Clinton, he won the masses because he worked hard and implemented some of his platforms but then there were some objections on his other decisions. Such examples are, based on Wikipedia (2005): â€Å"Shortly after taking office, Clinton fulfilled a campaign promise by signing the Family and Medical Leave Act of 1993, which required large employers to allow their employees to take unpaid leave because of pregnancy or serious medical condition. While this action was popular, Clinton's initial reluctance to fulfill another campaign promise relating to the acceptance of openly homosexual members of the military garnered criticism from both the left (for being too tentative in promoting gay rights) and the right (for being too insensitive to military life). After much debate, Clinton implemented the â€Å"Don't ask, don't tell† policy, which remains official military policy.† Did the media treat them each fairly and without bias? With President George H. W. Bush, the media treated him fairly during his administration. Regarding the taxes he imposed, the public did not clearly understand the reason for increasing and adding the tax that was one of the concerns of the people, they relied on the media's information but not directly to the authorized personnel. With President Bill Clinton, the media did treat him fairly during his administration and how he handle his office but then when news about his affair with Monica Lewinsky, he was not treated fairly, they judged them on what they think is due to him without due process that was one of the reason why his popularity had dropped. But even if he was under hot situation he did not leave his office, he continued to work and he proved that his personal life will not affect his service to the people. What legacy did and will they each leave? During the term of Bush, major event has happened with the help of the United States such as the Tiananmen Square where he stopped the sales of weapons because of the civil war. The fall of Berlin Wall, this was participated by different countries including the U.S. And most especially the Gulf War where in they initiated the attacked of American to Iraq for trying to invade Kuwait. The last legacy during his term that he left was he organized the â€Å"North American Free Trade Agreement† but it was Clinton, during his term that it was signed. The most important item on Clinton's legislative agenda, however, was a complex health care reform plan, the result of a task force headed by Hillary Clinton, aimed at achieving universal coverage (Wikipedia, 2005). The health care program will benefit most of the Americans but insurances and some traditionalists do not like the idea of this reform plan. The economy improved because unemployment were reduced, the stock market raised and the employees income were raised. But then, it will also be noted that Clinton was the 2nd President who went through impeachment because of what happened between him and one of his staff â€Å"Monica Lewinsky†. At first he denied it but soon he accepted it and asked for the people's mercy.